Jeonju city is renowned for cultural heritage as it hold the most intangible cultural properties among municipalities in Korea. The JIAPICH Brand Identity is about spreading Jeonju city's slogan of "The most traditonal city in Korea".

Often times ICH bearers and actors get overlooked for their invaluable work. The JIAPICH is about giving the spotlight and platform to those in the field of ICH around the world to ensure that those working hard to safeguard humanity's collective heritage is rewarded and recognized. As the one and only ICH award in the world, the JIAPICH will play the role of the lighthouse for the international ICH community.

Keep us close for international collaborations, forums, and exchanges.